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PRCA announces partnership with COWBOY CAMO

by PRCA Staff | Sep 06, 2019



COLORADO SPRINGS, Colo. –  The Professional Rodeo Cowboys Association announced today its national partnership with COWBOY CAMO. The partnership launches COWBOY CAMO’s efforts to be the performance camo for the champions and fans of rodeo.

By stepping up as the Official Camo of the PRCA, COWBOY CAMO enters rodeo with a commitment to the sport. COWBOY CAMO is a division of Lynch since 1940, a game call and camo company with 80 years of experience in the outdoor world.

“We believe in the western lifestyle and our brand is committed to the cowboys that exhibit the hard work and determination to success in the arena," said Charlie Ward, COWBOY CAMO Managing Partner. "We are excited to give fans of ProRodeo a pattern that showcases the qualities of their lifestyles. As a proud sponsor of the PRCA, we look forward to celebrating the sport of rodeo throughout the year and growing with the fan base.”

As the number one sanctioning body of professional rodeo, the PRCA is continually searching for ways to develop lasting relationships that benefit the sport. The COWBOY CAMO partnership will provide substantial support to the PRCA, and its rodeo committees and contestants. In addition to significant annual committed sponsorship support, this multi-year agreement also provides the PRCA co-branded licensing opportunities and retail programming.

“This multi-year agreement brings us great excitement and new opportunities with COWBOY CAMO,” PRCA CEO George Taylor said. “CAMO’s commitment to rodeo and to the PRCA is further proof of the great partnerships the PRCA is dedicated to securing in order to benefit its members, committees and cowboys.”

Contestants and fans will see COWBOY CAMO’s national partnership for the first time in Puyallup, Wash., at the ProRodeo Tour Finale Rodeo, Sept. 5-8. More details regarding COWBOY CAMO’s involvement at individual rodeos and the Wrangler National Finals Rodeo will be announced in the coming months.





 
 
 
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