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News & Notes Archive debuts Friday; will air WCC Finale


COLORADO SPRINGS, Colo. – The PRCA is going digital, and in a big way.

This month, the PRCA is launching, a subscription-based product with multiple distribution channels that will livestream rodeos from around North America.

Subscribers will be able to not only follow along and watch rodeos live, but they’ll also have access to more than 50 years of PRCA rodeo archives.

ProRodeoTV will broadcast PRCA-sanctioned rodeos live from around North America, including more than 20 of the organization’s biggest rodeos in 2018.

Fans domestically will be able to watch the Wrangler National Finals Rodeo presented by Polaris RANGER following a 12-hour delay after it has aired live. International subscribers will have live streaming access to the WNFR. The first event subscribers can stream live is the Wrangler Champions Challenge Finale in Sioux Falls, S.D., Sept. 29-30. The Sept. 29 rodeo will stream for free. will be available via home computers, laptops, tablets and smartphones.

PRCA Commissioner Karl Stressman, Chief Operating Officer Aaron Enget and Chief Marketing Officer Steve Rempelos met with multiple organizations and agencies to determine what the best path for would be.

They determined it would be best for the PRCA to operate its own platform, giving it complete ownership rights to the content. will generate revenue for its membership, providing a chance to give back to the organization.

“This is not only an opportunity to put more rodeo content at the disposal of our fans, but also a way to bring more money into the PRCA, which benefits the hard-working members of our association,” Stressman said. “ProRodeoTV is the future, and the future is now.”

The PRCA has digitized old videos as far back as the 1959 National Finals Rodeo. That process has led to the accumulation of nearly 50 years’ worth of digital content that can be streamed on ProRodeoTV.

Every PRCA rodeo broadcast by CBS Sports Network during the 2017 season will be available on demand on

Recent Wrangler National Finals Rodeos have streamed live internationally. The response has been surprising. Viewers from New Zealand, Australia and Brazil, not to mention Mexico and Canada, have followed along to see who would be crowned WNFR champion and who would take home gold buckles.

With kids and adults alike turning to their phones, tablets and computers to get their entertainment, is one more outlet with which to reach them. It’s also the best outlet to give them a chance to connect with the foremost authority on rodeo.

“We can effectively reach our fan base with unique, live programming in a way that’s never been done before,” Stressman said. “And that’s pretty cool.”

Go to for details.

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