PRCA Sponsors

Interested in becoming an official sponsor of the PRCA? Please call (719) 528-4793.


Wrangler A PRCA partner since 1947, Wrangler® is the official jeans and shirts brand of the PRCA and the title sponsor of the Wrangler Million Dollar Tour presented by Justin Boots, the new Wrangler Champions Challenge Series and the PRCA’s premier championship event, the Wrangler National Finals Rodeo. The leading Western and rodeo apparel brand is a major sponsor of PRCA rodeos across the US and Canada. 

In 2004, Wrangler Western co-launched Tough Enough to Wear Pink™, a breast cancer awareness campaign that has raised more than $14 million throughout the professional rodeo industry. Fan purchases of Wrangler Tough Enough to Wear Pink shirts enabled the brand to donate more than $2.5 million from shirt sales alone. In 2009, Wrangler once again set out to unify the Western community through the launch of the Wrangler® National Patriot™ program, designed to support wounded or fallen American military veterans and their families through donations from the proceeds of red, white and blue Wrangler National Patriot shirts and overall fund-raising efforts. Calling on rodeo committees, fans, competitors and sponsors across the country to show their patriotism, the Wrangler National Patriot program has raised more than $650,000 to date. 

As the leading PRCA sponsor, Wrangler holds apparel branding endorsements with more than 100 of the PRCA’s top cowboys, announcers, clowns and other members. Wrangler sponsors all 12 Ram Circuit Finals Rodeos and hosts local retail promotions at more than 120 PRCA-sanctioned rodeos. Wrangler is also the proud sponsor of the Golden Mic Award, which recognizes the PRCA’s Announcer of the Year, as well as the Bullfighter of the Year and Stock Contracting Firm of the Year awards.

Wrangler, a division of VF Corporation, the world’s largest apparel company, is the leading Western wear brand and is available nationwide in specialty stores including work apparel chains, Farm & Fleet retailers and Western stores, as well as through on-line and catalog retailers. 

Long Live Cowboys 


Justin A national PRCA partner for more than 50 years, Justin Boot Company is the leader in Western and equine footwear and produces the exclusive, official boots and footwear of the PRCA. Justin Boots is the presenting sponsor of the Wrangler Million Dollar Tour and the title sponsor of the Justin Boots Playoffs and Justin Boots Championships. They are also the official boot sponsor of the Ram Circuit Finals Rodeos, Ram National Circuit Finals Rodeo (RNCFR) and Wrangler National Finals Rodeo. Justin Boots also sponsors the John Justin Committeeperson of the Year program and awards exotic boots to world champions, RNCFR champions and PRCA contract personnel of the year.

As part of its commitment to giving back to the rodeo industry, Justin Boots is also the title sponsor of two unique professional rodeo programs. The Justin Cowboy Crisis Fund (JCCF) – a 501(c)(3) charity that awards 100 percent of all contributions as direct assistance – was created to assist cowboys injured in rodeo competition. The JCCF helps with living expenses and nonmedical costs while athletes are unable to compete. As the official health care provider of the PRCA, the Justin Sportsmedicine Team program leads the way in ensuring ProRodeo athletes have the very best care available. The Justin Sportsmedicine Team debuted at the 1980 Wrangler NFR and has three mobile sports medicine trailers that travel to an average of 125 PRCA events each year, providing comprehensive sports medicine services. In addition to more than one dozen members of the Team, the program utilizes a nationwide referral network that features the outstanding talents of sports medicine specialists, including athletic trainers and doctors, at PRCA events across the U.S.

Justin Boot Company is a division of Justin Brands, a Berkshire Hathaway corporation and the world’s largest domestic manufacturer of Western footwear. Its divisions also include leading footwear brands such as Tony Lama Boots, Nocona Boots, Chippewa Boots and Justin Original Workboots.


2017 RAM LogoChrysler Group has partnered with rodeo since 1982. Formerly a Dodge brand initiative, the Ram Truck division has assumed the reins as the official automotive sponsor of the PRCA. Ram has taken over title sponsorship from Dodge of all 12 of the PRCA’s Ram Circuit Finals Rodeos and, beginning in 2012, the Ram National Circuit Finals Rodeo (RNCFR) (formerly the Dodge National Circuit Finals Rodeo, the DNCFR). 

Held in Kissimmee, Fla., the RNCFR showcases cowboys who compete in rodeos close to home and offers them the chance to earn a national title. The 12 year end (regular-season) Ram circuit champions, as well as the 12 Ram Circuit Finals Rodeos champions, in each event qualify to compete in the elimination-style RNCFR each year. The event’s title sponsor since the rodeo’s inception in 1987, Ram now awards each event champion a $20,000 voucher toward the purchase of a new Ram truck, which is theirs to keep. 

Ram is an official sponsor of the Wrangler Million Dollar Tour presented by Justin Boots, the Justin Boots Playoffs, the Justin Boots Championships and the Wrangler National Finals Rodeo. At the conclusion of the Wrangler NFR, Ram awards to the world all-around champion a $20,000 voucher toward the purchase of a new Ram truck. In 2010, Ram teamed with the PRCA to present the first Ram Truck Top Gun Award, which goes to the top money-earning contestant in a single event at the Wrangler NFR. The winner receives a Ram 3500 truck, which is his or hers to keep. 

Ram is a brand of Chrysler Group LLC and manufactures a full line of award-winning trucks.


Boot Barn 2018

Boot Barn’s culture reflects our homegrown western roots fueled by hard work and dedication. We are a heritage brand that welcomes the ingenuity of the product and people that call us home. We are your favorite pair of jeans during a long day on the ranch, and the boots you trust to get the job done. We are proud to be the official western retailer of the PRCA and the Wrangler National Finals Rodeo. Boot Barn: It’s Good to be Home.


Montana Silversmiths®, the official silversmith of the PRCA, is proud to be a PRCA corporate partner since 1999 as the Brand of Champions™. 

Montana SilversmithsMontana Silversmiths® proudly handcrafts the buckles for PRCA world champions as well as buckles for the Ram National Circuit Finals Rodeo (RNCFR), the Wrangler NFR go-round and average winners, as well as a variety of other award buckles including the PRCA Announcer of the Year buckle and PRCA Rodeo Committees of the Year buckles.

Handcrafted sterling silver rich in Western heritage is the very core of Montana Silversmiths® and set the gold and silver standard of excellence.

Their creativity, skill and attention to detail remain a cornerstone of the brand, a commitment to consumers and a fundamental aspect of its partnership with the PRCA as the world champions’ buckle maker and the Brand of Champions™. 

Established in Columbus, Mont., in 1973, Montana Silversmiths® is a leading designer, manufacturer and distributor of buckles, awards, jewelry, and lifestyle products for the Western industry.


Boyd Gaming, one of the premier casino entertainment companies in the United States, is an official sponsor of the PRCA and the Wrangler National Finals Rodeo. 

It is the title sponsor of the Boyd Gaming Gold Card Room at the Thomas & Mack Center during the championship event in December. The room is only accessible to Gold Card members of the PRCA. 

Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 22 gaming entertainment properties located in Nevada, New Jersey, Illinois, Indiana, Iowa, Kansas, Louisiana and Mississippi. Additional information can be found at


South Point Hotel Casino and SpaThe South Point Hotel, Casino and Spa is an official PRCA sponsor and is the host of the official nightly go-round buckle presentations. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo committees and contract personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features the world-class Spa Costa del Sur, one of the top equestrian facilities in the country featuring 1,100 climate-controlled stalls, a 165,000-square-foot convention center, exhibit hall, separate race and sports books and all the casino games that made Las Vegas famous.


Hesston by Massey FergusonHESSTON by Massey Ferguson’s commitment to rodeo runs deep. HESSTON has been a long-time supporter of the PRCA and the Wrangler NFR, beginning in 1974, and now is carrying on the tradition as the official tractor and farm implement company of the PRCA. 

HESSTON is a proud sponsor of the Ram Circuit Finals Rodeos as well as the Ram National Circuit Finals Rodeo, Xtreme Bulls, the Wrangler Million Dollar Tour, the Justin Championships & Playoffs and the PRCA Rodeo on TV. Rodeo fans know HESSTON by Massey Ferguson as the leader in hay equipment and appreciate its commitment to quality hay and its production. For more information, visit or your local dealer.

Priefert Ranch Equipment

Priefert Rodeo & Ranch EquipmentPriefert is one of the largest farm, ranch and rodeo equipment manufacturers in the world. The official equipment provider for the PRCA and for the Wrangler National Finals Rodeo, Priefert custom-designs the arena and holding pens used at the Thomas & Mach Center for each year’s Wrangler NFR. As part of a multi-year agreement, Priefert reward’s ProRodeo’s All-Around World Champion with a custom arena or $20,000 worth of Priefert Products. In addition, Priefert also designed a superb outdoor arena at the ProRodeo Hall of Fame & Museum of the American Cowboy in Colorado Springs, CO. An NFR-replica Priefert bucking chute is included as part of the display at the Pro Rodeo Hall of Fame. Founded in 1964 by Marvin Priefert and located in Mt. Pleasant, Texas, Priefert is still family owned and operated. Behind its success is a work force of 700 employees helping to create and ship a multitude of Priefert Ranch Equipment products to dealers all across the US and around the world. For more information, visit


coors-logo-2017MillerCoors has been a proud and loyal sponsor of professional rodeo since 1980. For more than 30 years, Coors® Banquet has been a deep-rooted supporter of the inspirational lifestyle of the rodeo cowboy. Coors Banquet knows rodeo. That’s why it’s the official beer sponsor of the Wrangler National Finals Rodeo and has been the official beer of the PRCA since 1987.Since 1984, Coors Banquet has recognized the top barrelmen of ProRodeo through the “Man in the Can” program. Awarded at the Wrangler NFR every year, the Coors Man in the Can award recognizes the unique abilities and uncompromising efforts put forth by these tough men in rodeo arenas throughout the United States. With its grass-roots sponsorship of local rodeos and innovative marketing, Coors Banquet stays true to its hard-working, relentless fans.

Measured in Seconds, Celebrated in Ounces. Make It A Banquet


Las Vegas Events 2017The PRCA, the Las Vegas Convention and Visitors Authority (LVCVA) and Las Vegas Events (LVE) have created a long-lasting and highly successful partnership with the Wrangler National Finals Rodeo (WNFR) that continues to promote the sport of professional rodeo.

Las Vegas’ nonstop energy and excitement are fueled by the fantastic luxury resorts along the Strip and the glittering downtown district. The entertainment scene is second to none, and Las Vegas has raised the bar with a new breed of shopping and dining that has captured the world’s attention.

LVE presents an average of 35 events per year, highlighted by the Wrangler NFR, which brings sold-out audiences of more than 175,000 rodeo fans to the Thomas & Mack Center over 10 days each December. Annually, the city also hosts the Mountain West Conference Basketball Championships, Pac-12 Basketball Tournament, Big League Weekend, Las Vegas Bowl, Academy of Country Music Awards and America's Party New Year's Eve Celebration



MGM Grand Hotel & Casino is “The Entertainment Authority,” creating the ultimate Las Vegas experience.  A variety of accommodations serve every need while guests discover signature dining by celebrity chefs including Tom Colicchio’s Craftsteak, Michael Mina’s PUB 1842, Wolfgang Puck’s Bar & Grill, Michelin three star restaurant Joël Robuchon and Morimoto Las Vegas. In addition to a pampering spa and salon and an elaborate 380,000-square-foot conference center, the resort offers a wide-range of world-class entertainment at the Grand Garden Arena; the epic KÀ by Cirque du Soleil; world-famous dance crew Jabbawockeez; master illusionist David Copperfield; Topgolf Las Vegas; Brad Garrett’s Comedy Club; and Hakkasan Las Vegas. MGM Grand is a wholly owned subsidiary of MGM Resorts International (NYSE: MGM). For more information and reservations, visit, call toll free at (877) 880-0880 or find us on Facebook and Twitter or follow our blog.


Mirage 2017The Mirage Hotel & Casino and Rodeo Vegas will return as the “Official Wrangler NFR After-Party of the PRCA” for the seventh consecutive year. The Mirage Race & Sports Book will feature nightly live broadcasts for all of the Wrangler NFR action, free live performances by country music’s biggest artists, exclusive prize giveaways, celebrity appearances and much more over the course of the 10-day Wrangler NFR competition. Admission is complimentary.

Ideally located in the center of the famed Las Vegas Strip, The Mirage is the place to stay and play. The resort features contemporary AAA Four Diamond accommodations; dynamic nightlife venues including 1 OAK Nightclub, Parlor Cocktail Lounge and Center Bar; tantalizing restaurants created by the world’s most renowned chefs including Tom Colicchio’s Heritage Steak; a luxurious spa and salon; the enticing Bare Pool Lounge; and 170,000 square feet of meeting and convention space. Unique entertainment options include The Beatles™ LOVE™ Cirque du Soleil® celebrating the musical legacy of The Beatles; the Aces of Comedy series featuring one of the most comprehensive and diverse comedic line-ups nationwide; Terry Fator: The Voice of Entertainment; four-time GRAMMY Award-winning R&B musical sensation Boyz II Men; and the lush animal sanctuary of Siegfried & Roy’s Secret Garden and Dolphin Habitat. 


American Quarter Horse AssociationAs a strategic sponsor of the PRCA since 1989, the American Quarter Horse Association presents the AQHA/PRCA Horse of the Year Awards to the owners of competing timed-event horses judged by top PRCA and WPRA contestants as the best in their events. Along with these awards, the AQHA also presents the owner of each Horse of the Year a bonus check and an American Quarter Horse bronze sculpture. In addition, the AQHA is also a sponsor of the Clem McSpadden National Finals Steer Roping. 

The AQHA has registered more than 5 million American Quarter Horses and serves more than 300,000 worldwide members. It functions as the official record keeper and governing body of the American Quarter Horse industry. The AQHA records American Quarter Horse ownership, processes approved show and race results, catalogs performance and produces data on all American Quarter Horses, maintains association funds and publicizes the American Quarter Horse industry. The AQHA maintains current statistics on ownership in each state and country, as well as American Quarter Horse population figures.


Resistol HatsSince 1927, the name Resistol has been linked to the rodeo cowboy. Since 1959, Resistol has been proud to be the official hat of the PRCA and Wrangler NFR and, the Resistol Rookie of the Year award which honors the outstanding achievements of tomorrow’s rodeo legends. Without a doubt, the long-standing relationship between Resistol and the PRCA has always been the “best all-around.”


Pendleton Whisky was specifically created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl. It gained its logo and early name recognition from the 102-year-old Pendleton Round-Up, one of the most prestigious rodeos in the world. Each Pendleton Whisky bottle prominently features the rodeo’s famous bucking horse symbol and Let’er Buck slogan.

Widely known as “the Cowboy Whisky,” Pendleton Whisky is the premium whisky of the American West and the official spirit of the PRCA, presenting sponsor of the All American ProRodeo Series, an event sponsor of the RAM National Circuit Finals Rodeo, official sponsor of the Wrangler National Finals Rodeo and title sponsor of the Bucking Stock of the Year Awards. 

Oak barrel-aged to a golden hue, Pendleton Whisky’s uncommonly smooth flavor has earned bragging rights as the whisky of choice for ProRodeo contestants, fans and western lifestyle enthusiasts. It has become one of the fastest growing whisky brands in the nation. 

Pendleton Whisky is a product of Hood River Distillers. Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, producer, marketer and bottler of distilled spirits, with distribution across the country. 

Please visit Pendleton Whisky online at, or find the brand on Facebook,

Pendleton Whisky – Let’er Buck!

Carrol Leather

Carroll Original Wear is inspired by those who wear their pride on the outside.  Over the past thirteen years, we have strived to develop a line of apparel that isn't focused only on style, but on detail as well. Our jackets and vests are constructed using the industry's highest quality leather, wool and nylon materials. We promise to provide uncompromising quality plus the features you need in all of your outerwear needs.  Products backed by's who we are.  It's who we've always been.

Polaris RANGER® 

Polaris Ranger LogoPolaris RANGER® is the “Official UTV of the PRCA, and the RAM National Circuit Finals Rodeo.”

Due to their high work ethic and features such as high payloads, On-Demand True All-Wheel Drive, comfortable ergonomics and powerful ProStar® engines, Polaris RANGER is the vehicle of choice for the western lifestyle. The line-up provides the hardest-working, smoothest riding UTVs for uses ranging from farming and hunting, to recreational and off-road trips. With seating options for two to six people and power options that include electric, gas and diesel, Polaris RANGER offers the largest and most intuitive family of utility vehicles to conquer any task or tackle any trail.

Polaris RANGER is a brand of Polaris® Industries Inc., a recognized leader in the powersports industry and the U.S. Military’s Largest Supplier of Ultra-light ORVs, that designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the PolarisRANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Official Sponsors of the Professional Rodeo Cowboys Association MGM Grand Polaris Ranger
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