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PRCA Sponsors

Interested in becoming a rodeo sponsor of the PRCA? Please call (719) 528-4793. We offer many rodeo sponsorship opportunities.


Wrangler 300x Supporting rodeo since 1947, Wrangler® is the official jeans and shirts brand of the PRCA and became a major rodeo sponsor of the PRCA across the U.S. and Canada. The leading Western wear brand holds the title sponsor of the new 2018 Wrangler ProRodeo Tour and the PRCA’s premier championship event, the Wrangler National Finals Rodeo.

Always a champion for the sport of ProRodeo, during the 2013 NFR the brand launched the Wrangler Network, a first-of-its-kind online and mobile destination for those who live and love the Western lifestyle. The Wrangler Network delivers exclusive live rodeo video and content to the masses, including the Wrangler ProRodeo Tour and other PRCA-sanctioned events. See more at www.WranglerNetwork. com, or download the free app from the App Store or Google Play.

In 2004, Wrangler co-launched Wrangler Tough Enough to Wear Pink™, a breast cancer awareness campaign that has raised more than $22 million throughout the professional rodeo industry. Fan purchases of Wrangler Tough Enough to Wear Pink merchandise enabled the brand to donate more than $2.5 million from shirt sales alone. In 2009, Wrangler again set out to unify the Western community through the Wrangler National Patriot™ program, designed to support wounded or fallen American military veterans and their families through donations from the proceeds of red, white and blue Wrangler National Patriot shirts and other fundraising efforts. The Wrangler National Patriot program has raised more than $800,000 to date. 

As the leading PRCA sponsor, Wrangler holds apparel branding endorsements with more than 100 of the PRCA’s top cowboys, announcers, clowns and other members. Wrangler sponsors all 12 RAM Circuit Finals Rodeos and hosts local retail promotions at more than 120 PRCA-sanctioned rodeos. Wrangler also became the rodeo sponsor of the Golden Mic Award for the PRCA’s Announcer of the Year, as well as the Bullfighter of the Year and Stock Contracting Firm of the Year awards.

Long Live Cowboys 


Justin BootsA national PRCA partner for more than five decades, the Justin Boot Company is the leader in Western-influenced footwear and seized one of our rodeo sponsorship opportunities to make the official boots and footwear of the PRCA. Justin Boots is the presenting sponsor of the Wrangler Tour Finale and the official boot of the RAM Circuit Finals Rodeos, RAM National Circuit Finals Rodeo (NCFR) and NFR. Justin Boots became the rodeo sponsor of the John Justin Committee Person of the Year program and awards exotic boots to world champions, NCFR champions and the PRCA contract personnel of the year.

As part of its commitment to giving back to the rodeo industry, Justin Boots is also the title sponsor of two unique professional rodeo programs. The Justin Cowboy Crisis Fund (JCCF) – a 501(c)(3) charity that awards 100 percent of all contributions as direct assistance – was created to help cowboys injured in rodeo. The JCCF helps with living expenses and nonmedical costs while athletes are unable to compete.

As the official health care provider of the PRCA, the Justin Sportsmedicine Team® program leads the way in ensuring ProRodeo athletes have the very best care available. The Justin Sportsmedicine Team® debuted at the 1980 NFR and has three mobile sports medicine clinics that travel to an average of 125 PRCA events each year, providing comprehensive sports medicine services. In addition to more than one dozen members of the Team, the program utilizes a nationwide referral network that features the outstanding talents of sports medicine specialists, including athletic trainers and doctors, at PRCA events across the U.S.

The Justin Boot Company is a division of Justin Brands, a Berkshire Hathaway corporation and the world’s largest domestic manufacturer of Western footwear. Its divisions include leading footwear brands: Justin Original Workboots, Tony Lama Boots, Nocona Boots and Chippewa Shoe Company.


RAM TrucksRAM Trucks has partnered with ProRodeo since 1982 through the PRCA's sponsorship opportunities. RAM is the official automotive sponsor of the PRCA, including title sponsorship of all 12 of the PRCA’s RAM Circuit Finals Rodeos and the RAM National Circuit Finals Rodeo (NCFR). Held in Kissimmee, Fla., the NCFR showcases cowboys who compete in rodeos close to home and offers them the chance to earn a national title. The 12 year-end (regular-season) RAM circuit year-end champions and the 12 RAM Circuit Finals Rodeos average champions in each event qualify to compete in the elimination-style NCFR each year. The event’s title sponsor since its inception in 1987, RAM now awards each event champion a $20,000 voucher toward the purchase of a new RAM truck. 

RAM is the official sponsor of the RAM PRCA World Standings and became an official rodeo sponsor of the NFR. At the conclusion of the NFR, RAM awards to the world all-around champion a $20,000 voucher toward the purchase of a new RAM truck. Since 2010, RAM has teamed with the PRCA to present the RAM Top Gun Award, which goes to the top money-earning contestant in a single event at the NFR. The winner receives a RAM 3500 truck, which is his or hers to keep. RAM Trucks is a brand of FCA and manufactures a full line of award-winning trucks.


Montana SilversmithsMontana Silversmiths®, the official silversmith of the PRCA, is honored to have been a PRCA corporate partner since 1999, proudly handcrafting buckles for PRCA world champions, NFR go-round and average winners, RAM National Circuit Finals Rodeo (RNCFR) winners and a variety of others, including the PRCA Announcer of the Year and PRCA Rodeo Committees of the Year. 

Handcrafted sterling silver rich in Western heritage is the very core of Montana Silversmiths and sets the gold and silver standard of excellence. The artisans’ creativity, skill and attention to detail remain a cornerstone of their products and partnerships as the Brand of Champions™. Established in Columbus, Mont., in 1973, Montana Silversmiths is a leading designer, manufacturer and distributor of buckles, awards, and jewelry products for the Western industry.


Cinch Jeans and ShirtsCINCH Jeans and Shirts is proud to be a National Partner of the Professional Rodeo Cowboys Association through the PRCA's rodeo sponsorship opportunities. As a sponsor of associations across the sport, including youth, amateur and professional, we’re proud to support the western industry and the contestants that keep our western way of life, alive. As our commitment to rodeo has grown, we are fortunate to have a team of over 90 professional rodeo athletes, announcers, and contract personnel that represent the core values of the Cinch Brand. We sincerely hope that rodeo contestants of all levels feel our presence throughout their career as they travel down the rodeo road. 

At CINCH Jeans and Shirts, we believe that although apparel does not define a person, it certainly should inspire them. Since the launch of the brand in 1996, we have been an innovator and market disruptor in the western clothing industry. Our clothing is designed and sewn with the same pioneering spirit that our founder brought out west so long ago. By sticking to a pledge for superior quality, we consistently build to our legacy with passion, integrity and our own unique zest woven into each piece of apparel. Our exceptional designs and industry leading reputation make CINCH Jeans and Shirts the number one choice for both in and out of the arena. 

We will continue to be a brand that pushes the limits and creates original clothing for those who live and breathe the western lifestyle. Wherever you are and whatever you do, CINCH Jeans and Shirts will stand alongside you as you LEAD THIS LIFE™. 

Shop for your favorite CINCH styles at a western retailer near you, or on


Pendleton New LogoPendleton Whisky was created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy and cowgirl. It gained its logo and early name recognition from the prestigious 106 -year-old Pendleton Round-Up; each bottle features the rodeo’s famous bucking horse symbol and Let’er Buck slogan. 

Widely known as “the cowboy whisky,” Pendleton Whisky is the premium whisky of the American West and became the official rodeo sponsor of spirits of the PRCA, presenting sponsor of the All American ProRodeo Series, official sponsor of the NFR and title sponsor of the Bucking Stock of the Year Awards.

Oak barrel-aged to a golden hue, Pendleton Whisky’s uncommonly smooth flavor has earned bragging rights as the whisky of choice for ProRodeo contestants, fans and Western lifestyle enthusiasts. Please visit Pendleton Whisky online at or find the brand on Facebook.

Pendleton Whisky – Let ’er Buck!


AQHAAs a strategic sponsor of the PRCA since 1989, the American Quarter Horse Association presents the AQHA/PRCA Horse of the Year Awards to the owners of competing timed-event horses judged by top PRCA and WPRA contestants as the best in their events. Along with these awards, the AQHA presents the owner of each Horse of the Year a bonus check and an American Quarter Horse bronze sculpture. The AQHA also sponsors the annual Clem McSpadden National Finals Steer Roping. 

The AQHA has registered more than 5 million American Quarter Horses and serves more than 250,000 worldwide members, functioning as the official record keeper and governing body of the American Quarter Horse industry. The AQHA records American Quarter Horse ownership, processes approved show and race results, catalogs performance and produces data on all American Quarter Horses, maintains association funds and publicizes the American Quarter Horse industry.


Boot Barn 2018

Boot Barn epitomizes the American dream of hard work, honesty, and value. We strive to offer a piece of the American spirit—one handshake at a time. As the largest western and workwear retailer in the nation, Boot Barn carries the broadest selection of genuine leather boots, comfortable and durable jeans and clothing, workwear including FR, and western-inspired fashion. Boot Barn carries the top western and work brands, some exclusively at Boot Barn. We also offer free shipping on all boots and all orders $75 or more, and we always have the best prices, guaranteed. We are proud to be the official western retailer of the PRCA and WNFR. Boot Barn: Roam Free, Ride Free.


Boyd GamingBoyd Gaming, one of the premier casino entertainment companies in the United States, became a rodeo sponsor of the PRCA and the NFR. It is the title sponsor of the Boyd Gaming Gold Card Room at the Thomas & Mack Center during the NFR, accessible only to Gold Card members of the PRCA.

Headquartered in Las Vegas, Boyd Gaming Corporation (NYSE: BYD) is a leading diversified owner and operator of 22 gaming entertainment properties located in Nevada, New Jersey, Illinois, Indiana, Iowa, Kansas, Louisiana and Mississippi.

Additional information can be found at


Cactus Gear is a leading provider and manufacturer of leg protection and equine accessories. All of our products are made to support, strengthen, and protect your horse during practice or performances. Our boot professionals have over 20 years of knowledge that flows into all Cactus Gear products.


Cactus Ropes is proudly celebrating 25 years of service to the roping and rodeo industry thanks to the PRCA's rodeo sponsorship opportunities. Cactus Ropes specializes in consistent, high-quality ropes that can take the runs. Cactus appreciates all the team ropers, tie-down, and breakaway ropers who have been our loyal customers over the years.
Cactus Saddlery 


Cactus Saddlery is one of the largest full-service custom saddle shops in the United States and you can always count on the personal team to help you find the perfect fit for you and your horse. Our saddles, tack and pads are designed by rodeo professionals and handmade in Texas.


Carroll Original WearCarroll Original Wear is inspired by those who take their pride and wear it on the outside. Over the past 15 years, we have worked to develop a line of high-quality premium apparel that is focused not only on style, but on detail as well. We promise to provide uncompromising quality and styles that are tailored to fit your lifestyle. As we strive to meet the wants and needs of our customers, we will continue to stand behind our products and the unyielding promise we make to provide the highest caliber apparel and accessories in the Western industry. Our products will continue to be backed by a 100% satisfaction guaranteed policy. 



Coors BanquetFor over 35 years, Coors has been a proud and loyal sponsor of professional rodeo. Since 1980, Coors® Banquet has been a deep-rooted supporter of the inspirational lifestyle of the rodeo cowboy. Coors Banquet knows rodeo. That’s why it became a rodeo sponsor of the NFR and has been the official beer of the PRCA since 1987. In 1984, Coors Banquet started its “Man in the Can” program, recognizing the top barrelmen of ProRodeo for their unique abilities and the uncompromising efforts they put forth in rodeo arenas throughout the United States. With its grass-roots sponsorship of local rodeos and innovative marketing, Coors Banquet stays true to its hardworking, relentless fans. So the next time you’re thirsty for a cold one, Make It a Banquet.

Gold Buckle Beer

Gold Buckle Beer

Gold Buckle Beer is proud to be the Official Beer of the PRCA. We know the athletes, fans and committees that make rodeo happen put forth a lot of dedication to make those Gold Buckle dreams come true and we’re here to celebrate alongside them. Brewed on the plains of La Junta, Colorado, we bring that same dedication and work ethic to the tank when brewing our American Lager. We know the road to the American dream isn’t easy; we’ve walked it alongside you, and it’s why we strive to create a beer that meets the Gold Buckle standard of success, because shared success is true success.

The ideal of the American cowboy is often remembered as a lone figure, but it’s no secret that our greatest achievements come from working together. Our commitment to rodeo can be seen by our activation with individual committees, our sponsorship of cowboys and through a percentage of each can of Gold Buckle Beer sold going to the Professional Rodeo Cowboys Association. Teaming up with the contestants and committees that are the backbone of our sport, we’re honored to start sharing moments over a Gold Buckle Beer.

From box to bottle, and chute to can, Gold Buckle Beer is here to help celebrate the essence of competition by being a beverage brewed for the champions and fans of rodeo. Go for the Buckle, Gold Buckle Beer.

Heel O Matic


Heel-O-Matic Training Systems is the country’s top training and practice dummy manufacturer. With the most lifelike products on the market, Heel-O-Matic provides ropers a practice solution that can be tailor-made for every horse and rider from a beginner to a world champion.


Hesston by Massey Ferguson’s commitment to rodeo runs deep. Hesston by Massey Ferguson’s support of the PRCA and the NFR started in 1974, and it now carries on that tradition as the official tractor and farm implement company of the PRCA. Hesston by Massey Ferguson is a proud sponsor of the PRCA and of the Team Hesston Hesston by Massey FergusonRodeo Program ( Team Hesston Rodeo was formed in 2013 to further expand support of the top cowboys and cowgirls in ProRodeo. Hesston also believes in the rodeo committees that are dedicated to the PRCA. One rodeo committee is selected from among those nominated, based on their dedication to their communities and ProRodeo; that selected committee receives a tractor in recognition of the way it gives back to its community. Rodeo fans know Hesston by Massey Ferguson as the leader in hay equipment and appreciate its commitment to quality hay and its production. 

For more information, visit or your local dealer.


Visit Las VegasThe PRCA, the Las Vegas Convention and Visitors Authority (LVCVA) and Las Vegas Events (LVE) have created a long-lasting and highly successful partnership with the Wrangler National Finals Rodeo that continues to promote the sport of professional rodeo. 

Las Vegas’ nonstop energy and excitement are fueled by the fantastic luxury resorts along the Strip and the glittering downtown district. The entertainment scene is second to none, and Las Vegas has raised the bar with a new breed of shopping and dining that has captured the world’s attention. LVE presents an average of 35 events per year, highlighted by the NFR, which brings sold-out audiences of more than 170,000 rodeo fans to the Thomas & Mack Center over 10 days each December.


Mirage 2017The Mirage Hotel & Casino and Rodeo Vegas have hosted the “Official After-Party of the PRCA” for six consecutive years. The Mirage Race & Sports Book features free nightly live broadcasts of NFR action on Vegas’ largest 85’ state-of-theart HD projection screens, free live performances by country music’s biggest artists, exclusive prize giveaways, celebrity appearances and more during the 10-day NFR competition. Admission is complimentary.

The first megaresort on the Strip, the Mirage has transformed the Las Vegas experience. An AAA Four Diamond award-winner, the Mirage provides a tropical paradise to explore your dreams, starting with its world-famous volcano. With amenities like Siegfried & Roy’s Secret Garden and Dolphin Habitat, award-winning entertainment like The Beatles™ LOVE™ by Cirque du Soleil® and Terry Fator: The Voice of Entertainment, fine and casual dining venues and exhilarating nightlife, the dream experience is all right here.


MGM Grand Las Vegas

As the “Home of the Champions,” MGM Grand proudly hosts the most Wrangler NFR gold buckles winners under one roof. Grab a seat at Las Vegas’ most energetic live Wrangler NFR broadcast inside the David Copperfield Theater. Then get ready to get loose with free live entertainment every night inside the Gold Buckle Zone! For complete details, visit us online:


PolarisPolaris RANGER® is proud to be the official utility side-by-side vehicle of the PRCA, the RAM National Circuit Finals Rodeo and the NFR. As the official utility vehicle of the NFR, Polaris is pleased to give each national champion a brand-new RANGER®XP 1000 .

RANGER® is the most trusted utility side-by-side and is the vehicle of choice for the Western lifestyle. That’s because whatever your day demands, RANGER® answers with unmatched versatility, comfort, and dependability without compromise. The industry’s broadest lineup provides the best options of hardest-working, smoothest-riding UTVs with seating options for two to six people and power options that include electric, gas and diesel, so you can conquer any task or tackle any trail. Visit to learn more.


Priefert is proud to be the official equipment provider for the PRCA and the NFR. Priefert custom-designs the arena and holding pens used at the Thomas & Mack Center for each year’s NFR. Priefert also designed a superb outdoor arena at the ProRodeo Hall of Fame and Museum of the American Cowboy in Colorado Springs, Colo., where you’ll also find an NFR-replica Priefert bucking chute. 

Founded by Marvin Priefert in 1964, Priefert has grown into one of the largest farm, ranch and rodeo equipment manufacturers in the world. Considered the leading innovator in the livestock handling industry, Priefert continues to develop and produce equipment that is safe and durable for both the animal and the operator. Behind the success of this family-owned and family-run company are more than 900 employees helping to create and ship Priefert ranch equipment products to dealers all across the U.S. and around the world.

For more information, visit


Since 1927, the name Resistol has been linked to the
rodeo cowboy, and since 1959, Resistol has been proud to be the official hat of the PRCA and the NFR as well as the sponsor of the Resistol PRCA Rookie of the Year awards, which honor the outstanding achievements of tomorrow’s rodeo legends. In 2016, Resistol launched the “Saluting Those Who Serve” feather program to help raise funds and awareness for those who serve this country. The painted patriotic feather compliments any Resistol hat and shows patriotism in and outside the arena. Without a doubt, the
long-standing relationship between Resistol and the PRCA has always been the “best all-around.”

For more information, visit


The South Point Hotel, Casino & Spa became an official rodeo sponsor of the PRCA and the host of the official nightly go-round buckle presentations. The South Point is also home to the PRCA’s National Convention, an educational and networking opportunity for rodeo committees and contract personnel. The 2,200-room resort in Las Vegas provides affordable luxury while catering to visitors and locals alike. This casino destination features 11 restaurants, the world-class Spa Costa del Sur, one of the top equestrian facilities in the country featuring three arenas and 1,200 climate-controlled stalls, a 165,000-squarefoot convention center, an exhibit hall, a 90,000-square-foot tournament bowling facility, separate race and sports books and all the casino games that made Las Vegas famous.

PRCA National Affiliates and Licensees:

A3 Merchandise
Big Farm Toys
Purple Cowboy
Rodeo Vegas
ProRodeo LIVE
ProRodeo Vision
Pro Fantasy Rodeo

Call us today to get more information about the PRCA’s rodeo sponsorship opportunities.

PRCA Sponsors
MGM Grand Polaris Ranger Cinch Jeans Bloomer Trailers Gold Buckle Beer Outlaw Equine

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